THE EXPERIENCE IS
The Start of Something Special
In 1976 first Cattle Baron was founded by Jeff Wilson in Portales, NM.
Today there are eight Cattle Baron Restaurants operating throughout New Mexico and Texas, including Roswell, N.M., the home of the company’s corporate headquarters. In addition, Jeff founded Farley’s Food, Fun, and Pub; and Tia Juana’s Mexican Grill and Cantina.
A Legacy of
Jeff believed that the essential ingredients to his success was, a great menu and great service in a great setting – all for an enormous value.
More importantly, Jeff firmly believed that it was the people and the team that really made the difference to Cattle Baron’s success.
The Corporation now employs more than 1000 people.
A Passion for
Jeff also supported the local communities where the restaurants are located. In the Roswell area, Jeff championed The Assurance Home for Children, as well as the Roswell Refuge for Battered Adults, and the FFA and 4H in Roosevelt and Chaves counties.